AboutFace Farm | Home of Project GROW

AboutFace Farm | Home of Project GROW

Empower, Heal, Grow – Join Us at Project GROW

AboutFace-USA’s Project GROW (Gardening Recreation Outreach and Wellness) is the home of AboutFace-Farm.  This pioneering veterans’ program was created by Joe LaBranche, a former 0031 Machine Gunner at Mike Company, 3/7, First Marine Division in Vietnam, 1967-68.   Transitioning of any kind can be daunting, isolating, and can raise anxiety levels. We are encouraging veterans to explore new technology, new farming methods, new communications in a friendly, safe environment, close to home. We produce fresh, nutritious produce and microgreens while fostering a sustainable environment for healing and growth. This is where community farming and veterans can blossom together.

 Veterans participating in Project GROW experience a range of benefits, including self and social awareness, relationship building skills, vocational skills, and community engagement opportunities.  

Meet Our Partners: ATL Urban Farms

Discover the innovative spirit and commitment of ATL Urban Farms, a pivotal partner in the Project GROW initiative. Founded on principles of sustainability and community, ATL Urban Farms excels in the provision of soilless seedlings, essential for our Tower Gardens. Their expertise not only enhances our farming techniques but also ensures that we grow the freshest, most nutritious produce available.

At the core of ATL Urban Farms is a dedication to advancing urban agriculture. They provide invaluable support to AboutFace Farm, supplying both knowledge and high-quality resources that fuel our mission. Their commitment to ecological farming practices and community empowerment aligns perfectly with our goals at Project GROW, making them an indispensable part of our extended family.

Together, we are planting seeds for a healthier, more connected community, where veterans find peace and purpose in the rhythms of nature. Join us in appreciating the vital contributions of ATL Urban Farms to this transformative project.



At AboutFace Farm, gardening is more than just a hobby—it’s a pathway to healing and growth for our veterans. Through therapeutic gardening activities, we provide a nurturing environment where veterans can reconnect with nature, learn new skills, and find solace in the beauty of growth. Join us as we cultivate hope and cultivate change, one seed at a time.

Our Mission

Our mission is to harness the therapeutic power of gardening to provide veterans with a peaceful, productive environment for rehabilitation and personal growth. We believe in creating a space where veterans can thrive physically, emotionally, and socially, helping them to transition smoothly back into civilian life.



Whole-Health is the goal of Project GROW. Through tower gardening, education and activities for physical, mental, spiritual, nutritional, and financial strengthening are included throughout the gardening season.  Strengthen relationships that are safe and community oriented.

Impact on Veterans

Veterans participating in Project GROW experience a range of benefits, including improved mental health, increased physical activity, and enhanced social connections. Our program also aims to reduce isolation by fostering a sense of purpose and community involvement.

To find out more about starting a community Tower Garden, contact us at info@aboutface-usa.org.